"TaTa" bubble chewing gum was a brand held by Joyco Company of Spanish Agrolimen Confectionery Group at first but then incorporated into the Wrigley brand when Wrigley acquired some products of Joyco Company. In 1989, "TaTa " bubble chewing gum was launched in China. In 1999, " TaTa Superman" was given birth, together with the super soft bubble chewing gum. In the second half of 2004, “TaTa” launched a new diversified chewing gum showing bubbles with seven colors when blown. In September 2006, “TaTa” launched a new chewing gum with mixed flavors “Fantasy 2 Flavors”.