As a British food brand founded in 2830, Mcvitie's is headquartered in Edinburgh, and mainly produces snacks such as cakes and candies. It is now a subsidiary of United Biscuits. Mcvitie's biscuits, made through processing from raw materials including whole wheat, oats and wheat fiber, are the general term of whole wheat biscuits, fiber biscuits, high-fiber biscuits, oat biscuits, oat embryo biscuits, fiber bran biscuits, whole wheat crude fiber biscuits, wheat fiber embryo biscuits and so on. Taking advantage of the “digestible cakes with low calorie”, Mcvitie's swept the whole British biscuit market and quickly attracted a large number of young consumers.